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What sets the Nashville area apart as one of the strongest, most vibrant economies in the U.S.? Our distinct advantages include an ideal geographic location in the heart of the U.S. population base, a skilled workforce fueled by 100,000 college students in the region, operating costs and cost of living almost 10 percentage points below the U.S. average, and a quality of life whose tone is set by being one of the top centers in the world for the creative class.